Amazon MGM Studios has released the official trailer and poster for their upcoming holiday documentary THE MERCHANTS OF JOY, which will begin streaming on their Prime Video platform on December 1st, 2025.
The Merchants of Joy is directed by Celia Aniskovich and produced by Aniskovich, Zoe Vock, Arthur Spector, Joshua Davis, and Joshuah Bearman.
In the film, in the city that never sleeps, five families hustle each winter to turn sidewalks into holiday outposts. The Merchants of Joy follows these Christmas die-hards as they source, sell, and safeguard a family tradition at risk. It’s a warm, grounded portrait of pride, grit, and the joy they bring—one tree, one customer, one season at a time.
We’ve added the release date to our Streaming Calendar. Check out the new trailer and poster below.
