When Will IT LIVES INSIDE be Streaming? Our Forecast!
Courtesy NEON
NEON launched their horror thriller IT LIVES INSIDE in 2005 theaters this weekend, and it has become their highest opening weekend grosser ever. Granted…they usually open their films in limited/platform release. And the weekend gross for It Lives Inside was only $2.6M. But a record is a record! Let’s celebrate their win with a look at when the film might be available for streaming:
The Film: It Lives Inside (2023)
Director: Bishal Dutta
Starring: Megan Suri, Neeru Bajwa, Mohana Krishnan, Vik Sahay, Gage Marsh, Beatrice Kitsos, Betty Gabriel
Theatrical Opening Date: September 22, 2023
The Studio: NEON
The Forecast: With the success of A24’s TALK TO ME earlier in the year, there’s reason to be optimistic about non-IP driven horror. While we have plenty of Conjuring Universe and Exorcist-driven films flooding the theaters, the horror audience has shown a real appetite to take a chance on new voices in the genre. The fact that NEON was able to open It Lives Inside relatively wide, and get a solid (if not spectacular) audience is impressive. It has no stars, no high-concept, no name director. And it’s now well-positioned to make some nice PVOD money during Halloween season.
NEON has a bit of a track record with their horror thrillers. Let’s look at the comps:
CRIMES OF THE FUTURE
In Theaters: June 3, 2022
PVOD: June 21, 2022 (18 days post-theatrical)
Hulu: October 31, 2022 (150 days post-theatrical)
In Theaters: January 27, 2023
PVOD: February 14, 2023 (18 days)
Hulu: June 23, 2023 (147 days)
In Theaters: March 31, 2023
PVOD: April 18, 2023 (18 days)
Hulu: August 9, 2023 (131 days)
NEON definitely has a strategy with its horror/thrillers, and we’re forecasting It Lives Inside will follow suit. It’s been set for pre-order at the usual PVOD price-point ($24.99), and as we mentioned before, Halloween season is primetime for horror titles.
Our Estimate:
PVOD Release Date: October 10, 2023
Hulu Release Date: February 16, 2024
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